To build today’s hotel industry, to imagine future concepts and to open up to promising new territories… such are the ambitions stated by our group, a major world-class hotel industry player still driven by its challenger spirit.
In order to achieve those ambitions, there are several objectives guiding us on a daily basis:
Our group’s individuality stems from the various brands that make it up. Each brand is intent on shaking up the standards of their respective category, inventing new concepts that are far removed from the accepted codes used by major chains.
This nonconformist approach is expressed as follows:
In order to improve the experience of our guests, especially in budget hotels, we were pioneers in innovative services:
On the basis of our professional culture, we want to develop assets bringing together our 6 powerful brands with their differentiated positioning:
Meeting the above challenges will require on our part much energy, innovation and ability.
To that end, we seek to attract top talent as well as atypical profiles. In that way, we will continue nurturing our challenger’s attitude and we shall be in a better position to stretch the limits of hotel industry standards.
This ambition is carried by a Human Resources policy resting upon three pillars: